Acquiring content isn’t about stacking your library — it’s about shaping identity. What you stream tells the world who you are. Are you edgy? Family-friendly? Niche? Global? One time, I helped license a forgotten Bollywood film that unexpectedly exploded in a Midwest market. Why? Nostalgia. Licensing isn’t just a transaction. It’s intuition, timing, and a lot of late nights reading fine print. You’re not just buying rights. You’re betting on taste.

 

Why Licensing Is More Than Business:

• Defining platform identity through curated content

• Tapping into emotional and cultural connections

• Anticipating trends before they surface

• Building long-term viewer loyalty