Licensing content is part poker game, part scavenger hunt. You’re sifting through libraries of forgotten shows, old indie films, and under-the-radar series, looking for that one gem your platform needs. It’s about knowing what audiences might want before they do — and then navigating a maze of contracts, exclusivity clauses, and pricing tiers. Once, I nearly lost a deal over a two-second scene with unlicensed background music. That’s the wild west of licensing — where legal meets creative, and every clip is a battlefield.

 

Key Elements of Content Acquisition:

• Identifying niche and mainstream audience demands

• Navigating complex legal and contractual landscapes

• Balancing budget with exclusive content needs

• Spotting hidden gems and overlooked classics